Alacrify Ltd

Continuing Search Engine Optimisation [SEO] for Nightdress Website


11th August 2010

Continuing Search Engine Optimisation [SEO] for Nightdress Website

We have continued to work with "If Only If" who sell traditional cotton and silk nightdresses to build their site's search engine performance. We've implemented a range of SEO methods within the scope of their site's custom CMS system. This is beginning to lead to better listings and more traffic.

We've focused on the environmental and fairtrade credentials of the company, as well as on the luxury cotton and timeless styling of their nightdresses.

Luxury Cotton and Silk Nightresses from If Only If

In particular we're working on the development of new content, better use of headings and bold text and using every product page to its full capacity as a marketing tool for their company.

As with most SEO projects, this is an ongoing process and we continue to look for useful and effective ways to present the site to the search engines to maximise the site's presence on the web.

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