PG Economics

The Client

PG Economics is a specialist consultancy providing independent research, analysis and advisory services within the agricultural and agricultural technology sectors.

Its work includes economic research and analysis of developments affecting agriculture, with reports, press releases and industry insight forming an important part of how the organisation communicates its expertise to businesses, policymakers and other audiences.

The Project

PG Economics needed its website to make a substantial amount of specialist content easier to navigate, while providing a more effective platform for publishing and promoting new research, news and press releases.

Alacrify refreshed the website design and improved the overall usability and structure of the site. We also developed the way new content is distributed throughout the website, so when a press release or news article is published it can automatically appear on the homepage and in other relevant areas.

Behind the scenes, we upgraded the Alacrify Content Management System, making it easier for the PG Economics team to manage and publish its own content.

The project also included substantial search engine optimisation work, improving the foundations of a content-rich website containing a significant archive of specialist industry information.

The Result

The finished website provides PG Economics with a clearer and more effective platform for sharing its specialist research, analysis and industry commentary.

Visitors can navigate the site's extensive content more easily and discover the latest articles and press releases throughout relevant areas of the website, rather than relying on a single news section.

For PG Economics, the upgraded CMS makes maintaining this regularly changing content more straightforward, while the SEO improvements provide stronger foundations for its research and analysis to be discovered through search engines.