Alacrify Ltd

Getting to the Top

Published on: 30th October 2008
By Alacrify



Getting to the Top

Our ongoing support and maintenance of the website for High Technology Lighting has lead to a phenomenal improvement in their search engine placement.

The bespoke database-driven website allows the company to feature the wide spectrum of lights that they sell and the website architecture that we designed optimises the site for search engine listing.

Each page of the site utilises all the recommended avenues for presenting information for listing in the major search engines. Adding this comprehensive design approach to the opportunity to easily add much more content to the site and there is a great recipe for successful website marketing.

In addition to their Search-Engine-friendly design, the results from our site analysis indicate that the pages are pretty sticky too, with visitors taking time to read the information and view the images on show. This affirms the hard work we and HTL put into developing the site, and designing the information and presentation to really meet the site visitors' needs.