Alacrify Ltd

Breath Of Fresh Air for Chappell Studio


25th July 2008

Breath Of Fresh Air for Chappell Studio

We have just completely redesigned and re-coded the website for Michael J Chappell to coincide with the launch of his new "Coastlines" book that features his paintings of the Dorset seashore.

The brief was to make the site more effective in presenting his paintings and to include many more images from his recent portfolio. We also helped to review the content and worked with Michael to work out the best approach to take when including information about events and courses.

Along with the visual tidy up we also rewrote pretty much the entire code behind the site to make it valid XHTML Transitional (the only invalid item is our use of a little non-standard attribute in some of the image tags that have Javascript events attached to them).

We're also employing Google Sitemaps and Google Analytics to improve the site's indexing and to monitor its performance on Google searches. As the site's been around for a number of years it is already widely indexed with the major search engines, but we're using Google's Sitemap service to make sure that these changes get indexed as soon as possible by the biggest of the search engines.

You can visit Chappell Studio here to see what we've achieved.

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