Alacrify Ltd

Brilliant Culmination To Our Work With #DorsetCountyShow

Published on: 3rd September 2017
By Jon Sloper

Following our redesign of the Dorset County Show website for 2017 - a site we've looked after for over seven years - we set out to develop an entirely new section of the site to promote Traders and Exhibitors who were booked to attend the Show. We spent many hours and days researching, curating and publishing over 450 trader pages on the site in the months running-up to the Show weekend. This exercise built our understanding of the businesses who were attending and gave us a great opportunity to network with them on Twitter in the months running up to the Show.

We started to manage the Show's Twitter account from late June, using it to strengthen the networks of exhibitors and announce their presence at the Show in September. As the months passed the engagement grew from a few thousand impressions in the first month to reach over 600,000 impressions by the end of the Show.

We "Live Tweeted" as @DorsetCShow from the Showground on both days, in the sun and rain, and actively promoted the brilliant activities happening around the Show rings, marquees and arenas, alongside the exhibitions and stalls of the traders. As we took photos of many of the stands, activities and animals, we were bowled over by the sheer positivity and spirit of all those attending and contributing to the Show weekend. Looking through the timeline there's a real sense of exuberance and fun!

We will continue to Tweet on behalf of the Show until everyone is thanked, and will be responding to the kind and lovely comments that people have sent through to the Show's Twitter account. Our Trader pages will continue to be listed on the Show website to allow the public to get in touch with people after the Show is over; Christmas isn't that far away!

It has been a real pleasure to work alongside Will and Rebecca, and their awesome team. We're proud to have been Sponsors in 2017, and are full of admiration for the amazing achievement that has been the 2017 Dorset County Show.


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