Alacrify Ltd

'Mobilegeddon' is coming this April, is your business ready?


9th April 2015

'Mobilegeddon' is coming this April, is your business ready?

Google have recently announced its new mobile algorithm update, dubbed as “mobilegeddon”, which is due to hit us on the 21st April. You can read the full announcement here

Once again, many businesses who have used our services over the last two years will be reaping the benefits of our work and SEO strategy, as Google looks to expand its use of mobile-friendliness as a ranking signal, but what does this mean for the businesses whose website isn’t mobile friendly?

Don’t Panic!

Unlike previous major algorithm updates, where you would be put in a so-called ‘penalty box’ for not adhering to Googles rules, this will not be the case for this update. If your website lacks mobile friendly content you may drop off search results; however, all is not lost.

Google will allow businesses to have the opportunity to quickly make changes, and thus see improvements. This move will not come as a surprise to many businesses, as we’ve been creating responsive & mobile friendly websites for two years now. For those who remain on older designs & CMS systems, however, now is the time to upgrade your website.

Fortunately, Google has also given us a neat tool to test if your website will be classed as “mobile-friendly”. Simply enter the URL of the website you wish to test on this page Google Tools

If you wish to upgrade your website to a full mobile-friendly version, please get in touch with us by calling 01305 753769 or e-mail us at

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