Alacrify Ltd

Alacrify's Winning Approach To Digital Marketing

Published on: 10th October 2013
By Alacrify

Alacrify's Winning Approach To Digital Marketing

Long Tail Marketing Wins with HummingbirdWe have always taken the view that Google and the search engines are on our side and that if we play fair, they'll (eventually) be able to realise this and find ways to give precedence to the types of sites we build for our clients. Now with Google's latest "Hummingbird" algorithm changes we are even more convinced that our approach is right.

The Telegraph reported; "One beneficial result of Hummingbird should be that it creates a more even and fairer playing field for ‘the long tail’ of website publishers. Search keywords are dominated by large companies and brands who can afford to win the search word bidding war created by Google. Semantic search results are less predictable, and should enable small and niche website providers to gain a higher page ranking when a precise and complex search phrase is used."

Our fair play policy of creating sites that are highly meaningful and address real questions for real people means we're increasingly well placed to be more highly featured in these search results from now on. [and by the way we were doing very well already under the old system too!]

Our long-tail approach to marketing also has the added benefit of getting closer to the real needs and real buying signals of potential customers and increases the visitor quality to our clients' sites. 

Call us if you'd like to discuss how our approach can help build your brand or business in this rapidly changing world of online business. 01305 753 769


New Website For Osmington Village Hall

We’re pleased to announce that we have just launched a NEW website for Osmington Village Hall. Osmington Village Hall came to us needing a brand new website as the old one had been taken offline. We built the website from the ground up taking a fresh new approach alongside Osmington Village Hall.

Relaunch Of Weymouth And Portland Info Website

We’re excited to announce that we have relaunched the Weymouth and Portland Information website. The website is an internal project of ours and one that’s needed attention for a while. The main aim of the redesign was to make the website responsive and easier for users to navigate around.

New Website For R-em Therapies

We have just launched a new website for Emma at R-EM Therapies. R-EM Therapies is a new client of Alacrify’s that we’ve thoroughly enjoyed working with. R-EM came to us needing a new website as the old site was starting to show its age. The old site also wasn’t responsive and was also unsecure which negatively impacted the site's search engine rankings as well as being hard for users to access on their mobiles and tablets.

New Website For Ecs Special Projects

We have just launched a new website for ECS Special Projects. This is another website of ours that we originally built many years ago. The old site stood the test of time and still performed very well in Google searches, but the time had come for the look and feel to be updated in line with more contemporary design approaches.