Dorset Web Design
Dorset website design services from Alacrify. Notes and information about our work as website and print designers; stories and thoughts about practice, clients and life....
Published on: 2nd August 2011
3rd August 2011
With a broad portfolio of websites under our belts we've developed a considerable expertise in building successful B&B websites over the years.
The keys to successful Bed and Breakfast website design are a subtle mixture of search engine optimisation, marketing insight and hard work.
Websites advertising accommodation are in a fiercely competitive market with lots of listings websites with big brands behind them like Alastair Sawday and Wolsey Lodges. Finding a clear path to get in front of potential guests means taking on these sites, and other local sites to win a share of the market.
We've developed a clear and helpful strategy to achieve this, and have had some great results with our clients' sites.
One part of our approach is to make sure we've clearly understood the type of visitor that our client wants to attract, and to build a site that creates an atmosphere that will appeal to them. Modern, traditional, rural, contemporary or urban locations all offer opportunities for creating a B&B website that appeals to a wide audience, or a niche one.
Another aspect of our approach is to make sure that the "voice" of the B&B owner is clearly reflected in the content and design of the site. It needs to feel personal and consistent with the owners' approach to hospitality. Wherever possible we seek to incorporate their words as they speak so the conversation with their potential guests is already underway by the time an enquiry is made. We find that this gives guests reassurance and confidence that the B&B will be personable and friendly.
Here's a few of the B&B websites that we've created over the years:
If you're looking for a new B&B website designer to help you promote your business then please give us a call to see what we can do to help promote your B&B online. Call Jon on 01305 753769 or email email@example.com