Summer News from Alacrify
Catching up with some of our current work for the summer of 2011. Notes and information about our work as website and print designers; stories and thoughts about practice, clients and life....
Published on: 20th July 2011
22nd July 2011
Our recent changes and relaunch of the Whole Hog's website is now beginning to bear fruit with really improved search positions for the site.
Following a complete, root and branch redesign and rethink of the site's marketing strategy we launched the site a couple of weeks ago. The launch process also involved us consolidating three domain names into one brand as Google's dislike of duplicate content was harming the overall business' performance on the web.
We also built the site to really perform well in specific niche markets that The Whole Hog are aimed at. Their large scale catering for festivals, corporate days and other events is a cornerstone of their business, and one that sets them apart from many other hog roast companies in the UK.
Looking at Google today for one of their key phrases they are now in second position on the first page of Google results, and for most of the terms that we've targetted they are climbing out from the shadows onto page two and three. I am sure by the end of the summer, with the continuing marketing efforts we've planned, they'll be on the top page for most, if not all, of their targetted terms.