Alacrify Ltd

Microsite Websites for Niche Marketing

Published on: 29th April 2010
By Alacrify

Microsite Websites for Niche Marketing

I think most people have probably heard about the "long tail" in web marketing, and how good the internet is at putting niche customers in touch with niche suppliers. Well one way of achieving this is to develop "microsites" to promote a brand or particular aspect of a business.

This week we did just that for Seven Springs Studios, a commercial photography studio in Dorchester, Dorset. They have had many years of experience in product or "packshot" photography and wanted to draw attention to this aspect of their work. So we developed a new concept pack shot photography website, highly search engine optimised on the terms that relate to this type of photography.

The new site was launched earlier this week. You can take a look at it here:

Pack Shot Photography Website - a Microsite for Seven Springs StudiosThe goal of a micro site is to provide a highly targeted website for the search engines to index; distilling all the keywords and phrases that relate to the topic into a series of highly specialised pages that are utterly on-topic. Combined with traditional SEO techniques the site then finds its way on Google to the sort of customer who is looking for your specific service or product.

The site has now been listed with Google. I'll keep you posted on how it goes. Do get in touch if you'd like us to help you develop a microsite for your business:


New Website For Osmington Village Hall

We’re pleased to announce that we have just launched a NEW website for Osmington Village Hall. Osmington Village Hall came to us needing a brand new website as the old one had been taken offline. We built the website from the ground up taking a fresh new approach alongside Osmington Village Hall.

Relaunch Of Weymouth And Portland Info Website

We’re excited to announce that we have relaunched the Weymouth and Portland Information website. The website is an internal project of ours and one that’s needed attention for a while. The main aim of the redesign was to make the website responsive and easier for users to navigate around.

New Website For R-em Therapies

We have just launched a new website for Emma at R-EM Therapies. R-EM Therapies is a new client of Alacrify’s that we’ve thoroughly enjoyed working with. R-EM came to us needing a new website as the old site was starting to show its age. The old site also wasn’t responsive and was also unsecure which negatively impacted the site's search engine rankings as well as being hard for users to access on their mobiles and tablets.

New Website For Ecs Special Projects

We have just launched a new website for ECS Special Projects. This is another website of ours that we originally built many years ago. The old site stood the test of time and still performed very well in Google searches, but the time had come for the look and feel to be updated in line with more contemporary design approaches.