search engine optimisation

This can be one of the thorniest and most hotly debated issues on the internet (among designers and martketeers anyway!). What it refers to in short is increasing the chances of a site being listed accurately and getting high rankings on major search engines so it can be found easily by the public.

Many weird, wonderful and highly expensive theories abound for how to achieve high search engine rankings, few of which we subscribe to. Our approach is simple and to the point: design the site with integrity.

We design sites that are packed with information (most of it hidden in labels and other bits of important but invisible code) that reinforces what the site is all about. This gives the search engines plenty of consistent material that helps the sites to be listed properly. This is the crucial (but often overlooked) starting point for any successful SEO endeavour.

Building sites with integrity is the most valuable tool we use. We can also offer many other ideas for getting a site noticed and working well.