Difficult Choices for a Small Business - GDPR Impact
A few reflections on the experience of embarking on the journey to GDPR compliance as a small web development business.
In 2016 we rebuilt the event website and a Shopify ecommerce system for the Dorchester Literary Festival. Following their launch we volunteered to support the event by designing and managing the Literary Festival's Twitter social media account. In this way we are proud to act as the media partner for the Dorchester Literary Festival. In total we have donated in excess of 150 hours work (so far) across eight weeks including;
We have used our expertise to design themes and content for Tweets that optimised the impact of the messages; promoting the Festival at times when potential audience members might be “listening”. This has meant tweeting out of hours, at weekends and during the evenings when people tend to use Twitter for leisure.
The results were immediate and have been extremely effective. The headline stats tell it all;
Not only did this increased engagement spread the word about the event into new networks of potentially interested audience members, but it also converted into sales with significant numbers of bookings following on from our key tweets. By targeted tweets we even managed to influence the demographic of the people booking, from a largely female customer base to a more balanced number of male and female customers.
The Festival Twitter account has become the biggest referrer of visitors to the website, only exceeded by search-engine visitors.
Our work on Twitter has enabled many people to share their enthusiasm for the event, and for the speakers to trail their talks in advance of the Festival. The engagement we’ve provided has also set a welcoming, warm and personal, yet professional tone for the Festival, encouraging people to share their enthusiasm for the speakers and the themes of the different events.
This brief and intense project shows how much goodwill and engagement can be generated using Twitter - filling seats at events, and inspiring people to get involved – by employing highly focused, intelligently planned, and professionally executed Twitter account management.
If you would like us to help you with managing your Twitter profile for an event or product launch, or to drive forward your business promotion, do call us on 01305 753769 or email firstname.lastname@example.org.