Adam Smith

Adam joined the team at Alacrify in late 2011 and brings an impressive set of skills from all parts of the business world to his work.

Adam’s experience has covered professional services, working for fast growth ‘blue-chip’ companies and working in SMEs.  Originally a Chartered Accountant working in Corporate Finance, Adam joined Dixons Stores Group and was responsible for taking the main brands, Currys, PC World, Dixons and The Link, into internet trading as eCommerce Development Director.  As Operations and Internet Trading Director at sit-up Ltd, Adam doubled the internet share of business over 3 years, developed complex supply chains and trade financing solutions for own label from across Asia and was responsible for UK operations that supported fast growth to £225m annual turnover and shipping 19,000 parcels a day at peak after just 5 years. 

Subsequently, after co-founding a multichannel fashion retailer with the co-founder of ASOS, Adam became interim CEO of Local Food Links in Dorset combined with consulting for smaller local businesses.  In this latter capacity, Adam joined forces with Jon Sloper in 2011 as a consultant at Alacrify, a long-standing Dorset-based web and online marketing agency serving over 100 clients both in Dorset and across the UK. 

Jon and Adam have also co-founded Frampton Retail Ltd to actively demonstrate their capabilities through trading online on their own account and to act as a ‘laboratory’ for keeping ahead of the fast-changing world digital marketing – believed to be unique for an online marketing agency.  Frampton Retail has been profitable from day one and Adam runs day-to-day operations with a team of 4 in addition to his consultancy work 

Adam’s specialisms include:

• Website structure and usability
• Effective, measured and results focussed online marketing for SMEs
• Operation process, infrastructure and control
• Efficient supply chains
• Fundraising and business planning
• Strategic planning
• Project and Programme Management

What others have said about Adam:

“Adam brought drive, focus and vision to a consumer-facing business which benefitted hugely from his commercial experience and entrepreneurial "nous". He's approachable yet dispassionate when analysing what a business needs - strategically and operationally - and when the going gets tough, he's there leading the way, with words of support and encouragement. I learnt from him and enjoyed working with him - just wish there were more like him!”

Julie Sheppard – Chair of Local Food Links where Adam was Interim CEO from 2010 to 2011 

“Adam brings serious credentials to any e-commerce project or business venture and is also able to 'walk the walk'. 

A structured and strategic individual, he is able to combine a long-term roadmap of the business with a pragmatic and realistic approach that allows a business to build up momentum whilst maintaining focus on the end goals. An excellent business man and entrepreneur.”

Patrick O’Connor – previously founder and MD of Onimor (now TwentyCi) web design agency.