Help with How To Start a New Business
Published: June 2011
Top Google Result for Relaunched Website
1st July 2011
Top Google Result for Relaunched Website
Our SEO approach has given Dorchester Photographer, Jonathan Gooding, the top spot on Google for searches for "Dorchester Photographer" in just a few weeks since the his site was launched.
The mixture of useful content, properly structured pages, and optimised writing on each page has meant the site has rocketed up the search listings.
Key Tips for SEO
We don't use any "magic" to get to the top, just sound and honest approaches to making a site that is primarily of benefit to its human visitors rather than primarily aimed at search engines.
Once the human content is good and helpful we then apply a layer of "search engine polish" to make sure the pages have good amounts of on-topic words and phrases on key themes.
That doesn't mean we stuff it full of keywords, just that we make sure that there's a suitable mention of them somewhere on the website.
One simple way this is achieved is to break the content up into smaller topics, rather than trying to say everything on just one page.
How to Get Google Sitelinks
In the case of Jonathan's website this has paid off handsomely as Google has now provided it's Sitelinks for the site. This is a rarity on most sites, and a real mark of Google's appreciation of the importance and quality of Jonathan's website.
They are a reflection of the quality and clear structure to the pages, including the friendly urls, clear navigation and useful content.
In short we're thrilled with the outcome for Jonathan's new site. His fabulous photos can now be seen by more people as his site is performing so much better on the search engines. Take a look for yourself. It's amazing!
