3 out of 3 ain't bad! Google SEO
A third and final (for now) quick mention of another success on Google organic results, this time with Bay Publishing's 3 health and safety magazine websites.
Today they appeared as the top 3 links returned for a search for "articles on working at height". While you may think this is a bit of a specialist search term, and indeed you may be right, this is a great example of the power of "long tail" website performance, where you get lots of small bits of traffic from loads of different search terms which lead to lots of different pages.
In this case each of these sites has several hundred pages listed on Google with highly specialised articles listed and grouped in different topic headings. This increases the likelihood of matching topics (as in this 3 out of 3 example) or for random technical phrases within the articles.
We use this technique on many of our clients sites to ensure that they appeal to as broad an audience as possible and really leverage the potential of the "long tail" on the web.
Published:
Comments
Add your own comment to this story.Other Related Stories from Alacrify
Long Tail Website Marketing - Practical Examples
One of the most helpful ideas in website marketing to have emerged over the past few years is the concept of the &quo... Read More - published
Microsite Websites for Niche Marketing
I think most people have probably heard about the "long tail" in web marketing, and how good the internet i... Read More - published
One in 653,000 - Getting to the Top of Google
Today we found ourselves at pole position for "Dorset Website Design" on Google, at the head of 653,000 res... Read More - published
International Health and Safety Magazines: New Issues Online
Bay Publishing's website features a complete archive of the back issues of all of their magazines, and for older ... Read More - published
Google Search Ranking Success
Following on from our recent successes with improving the search result rankings for Dry Island and The Gables we are... Read More - published
Alacrify Ltd. 01300 320076. jon@alacrify.co.uk
